What to Do When Your Business is Thriving but You’re Not

A woman in a business suit leans over a table, overwhelmed by stress and fatigue.

On paper, everything looks good.

The revenue is coming in. Projects are moving. Your calendar is full. You’re hitting your numbers, your name is gaining traction, and to everyone on the outside looking in—you’re winning.

But inside? You feel off.

You’re tired in a way that sleep doesn’t fix. The joy you once had for your work is flickering. You’re showing up because you have to—not because you’re inspired to. And when someone says, “Wow, you’re doing so well!” … you smile, but something inside of you silently screams, “I am NOT okay.”

If that’s you, I want you to know that you’re not alone.  And more importantly, you don’t have to stay there.

When you're a leader—especially one who serves, builds, or leads others—it’s easy to get caught in a cycle of giving, producing, and performing while your soul quietly runs on fumes.

And here's the thing: because everything looks successful, it's easy to bypass your own warning signs. You don't feel permission to slow down, pause, or feel because the business demands so much of you. But here’s what I’ve learned:

Success is NOT sustainable if your soul is silently suffering.

“What good would it do to get everything you want and lose you, the real you? What could you ever trade your soul for??” (Mark 8:36, MSG) — and while that verse is often quoted in spiritual contexts, it applies to us as leaders, too. Because what's the point of building a thriving business if the cost is your peace, your presence, or your well-being?

3 Anchored Practices for Leaders Who Need a Soul Reset

If you’re feeling misaligned or weary in the midst of success, here are three things I personally return to when I know my soul needs tending.

1. Tell yourself the truth.

No posturing. No branding. No sugar-coating.  Ask yourself honestly: How am I doing—really?

You can’t reset what you won’t admit. Sit with the real, unfiltered version of where you are emotionally, mentally, spiritually, and physically. Journal. Pray. Get quiet. The truth doesn’t break you—it sets you free.

2. Prioritize what fills, not just what functions.

Some of us are functioning at a high level but haven’t felt full in a long time. Revisit the things that actually fill your cup—not just your schedule. Is it stillness? Deep conversation? Walks in nature? Creating something without pressure?  

Build those moments into your calendar like you would a client call. They're not luxuries—they’re lifelines. Think of it this way: even Jesus pulled away from the crowd to rest and reconnect. If He needed it, so do you.

3. Re-anchor to your why.

When the what gets loud—deadlines, metrics, launches—you need to reconnect to the why. Why did you start this? Who are you called to serve? What’s the deeper mission? Go back to your original assignment. If it’s shifted, that’s okay—realign with where you’re being led now. This is where purpose becomes a compass again, not just a tagline.

If you’re in that place where the business is growing but you feel like you’re shrinking—pause. Not because everything is falling apart, but because you matter too.

Your vision, your creativity, your heart, your health—they’re part of the business plan.

You were never meant to build something powerful while staying disconnected from yourself.

This is your invitation to reset—not just your schedule, but your soul.

Let this post be your gentle nudge to check in with the one person your business can’t function without: you.

If you're craving support, structure, or a space to re-center, I’ve got a few soul-aligned resources coming that are designed just for leaders like you. Stay tuned, or reach out—I'd love to walk with you through it.